Your Responsibilities

• Develop and execute performance marketing strategies and campaigns for the Middle East, India, and Africa territories. 
• Monitor and optimize performance marketing campaigns to achieve key objectives, such as lead generation, customer acquisition, and sales revenue. 
• Collaborate with cross-functional teams, including Creative, Sales, and product teams, to ensure alignment to drive results. 
• Stay updated on industry trends, market dynamics, and emerging technologies to identify new growth opportunities. 
• Conduct market research and competitor analysis to inform and enhance performance marketing strategies. 
• Conduct keyword research and analysis to identify relevant search terms and optimize ad targeting. 
• Develop media strategies based on thorough data analysis, consumer insights, market updates, identification of business challenges, competitive landscape analysis, media selection, cost-efficiency optimization, timing, and investment planning. 
• Track, analyse, and report on campaign performance across territories using relevant metrics and KPIs. 
• Manage relationships with external vendors and agencies to ensure efficient execution of campaigns. 
• Additional support alongside of local Marketing Director in designing and implementing social media and digital advertising campaigns for the Asia market. 
• Collaborating with the Sales team to tailor brand communication to prospects and clients in your designated region. 
• Analyse past campaigns, key moments to recognise the performance and devise and expand on this, clearly defining how to build on the results for the next iteration 
• Produce regular reporting and analysis of campaign activities and insights 

Required Skills, Qualifications, and Experience

• 2+ years’ experience in a similar role in a commercial marketing environment  
• Fluent in English and Arabic, with proficient communication skills
• Strong communication skills and being able to work as part of a small team 
• In-platform expertise with relevant performance marketing platforms and attribution tools e.g. Salesforce, Adobe Campaign, Dynamics, Google Analytics, Google Marketing Suite, Campaign Monitor, Litmus or similar 
• Creativity, enthusiasm and a genuine love for data 
• Experience with A/B testing, messaging, and post-campaign analysis 
• Analytics & Insights Demographic profiling, personas, segmentation 
• Attention to detail  
• Strong Microsoft Office skills  
• Ability to work independently and as part of a collaborative team